warning: Creating default object from empty value in /home/gedizvsg/public_html/tamagos/sites/all/modules/i18n/i18ntaxonomy/i18ntaxonomy.pages.inc on line 35.

books

CRM Books

Just enough CRM

Just enough CRM by Francoise Tourniaire is "The decision-maker's guide to competitive advantage with CRM".

The book offers quite a set of resources for executives who either are about to implement CRM in their company or those who want to see changes in their existing CRM.

This is a practical guide which contains good advice including CRM processes and functions.

Scenario Planning Books

The Art of the Long View

Peter Schwartz's The Art of the Long View is a great introduction to Scenario Planning.

Scenarios: The Art of Strategic Conversation

Scenarios: The Art of Strategic Conversation by Kees van der Heijden is a valuable reference for serious Scenario Planners. It provides context, principles, practice and examples for strategists and business consultants.

Syndicate content