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CRM Books

Just enough CRM

Just enough CRM by Francoise Tourniaire is "The decision-maker's guide to competitive advantage with CRM".

The book offers quite a set of resources for executives who either are about to implement CRM in their company or those who want to see changes in their existing CRM.

This is a practical guide which contains good advice including CRM processes and functions.

Seminario CRM

Innovación en Marketing y Gestión Empresarial - CRM

Resumen del Seminario

Evento: Seminario Innovación en Marketing y Gestión Empresarial

Seminario Innovación en Marketing y Gestión Empresarial (AJE) 15 de Julio 2010Seminario Innovación en Marketing y Gestión Empresarial (AJE) 15 de Julio 2010

El próximo día 15 de julio impartiremos el Seminario Innovación en Marketing y Gestión Empresarial en la sede de AJE Málaga.

El seminario está dirigido a directivos y responsables de marketing y comercialización.

Habrá dos sesiones informativas que tratan de cómo innovar los procesos de marketing y gestión empresarial y evitar fallos comunes en la implantación de soluciones tecnológicas.

Enterprise Automation

Customized Integrated Business Solutions

We provide customized systems that suit the needs of your business, including:
  • Consulting for Enterprise Automation
  • Customized development
  • Deployment, hosting and maintenance
  • Complete solutions: Hardware, Software, Infrastructures

ERP Systems

We build solutions for every business area, providing a broad range of functionality which is customized and extended to suit the needs of your business.
  • Accounting
  • Business-Specific Modules
  • Content Management
  • CRM
  • eCommerce
  • Enterprise-wide Automation
  • ERP
  • Financials
  • Inventory
  • Manufacture
  • Marketing
  • Order Processing
  • Point of Sale
  • Product Catalog
  • User Management
  • Warehouse

What our solutions provide

  • A customized online ERP suite that provides complete control over your business.
  • Flexible solutions open for future extensions.
  • Scalable systems that suit your unique Business Model and Processes now and in the future.
  • Sophisticated web-based solutions, available on any system or device with access to the Internet and a web browser, like desktop PCs, laptops, PDAs, etc.
Our integrated business solution offers a system that is customized to suit your particular business model. Instead of using generic industry solutions, we deliver a system that perfectly integrates with your business processes and provides the functionality your company needs. Every business does something outside of what any generic or industry-specific solution provides. Whether that software is open source or commercial, a substantial amount of customization is needed in order to mold the software to your business and avoid molding your business to the software. The open source ERP approach saves licensing costs and thus allows to redirect financial resources to additional customization efforts, getting a better fit as with commercial software. Departing from an extensive analysis in which key business processes are identified, we design a suitable solution for your organization. In this dynamic and iterative process, our engineers interact with stakeholders in your business to develop and deploy the system. Once integrated in your enterprise, we help to operate and maintain it in order to guarantee a fully operational system over the complete life cycle. Revisions and future extensions are also incorporated in this manner.

Key Phases


Selection of Business Processes that will benefit from the use of information technology. Analysis, definition and documentation of business processes ensuring full understanding of the business model.


Definition of requirements, design, refactoring and implementation in a controlled iterative development process.


Test and deployment.



System maintenance, support and help. Application example: Party ManagerApplication example: Party Manager Application example: Client AreaApplication example: Client Area
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